Teranga, Drink From the Tree of Life

Taylor Bauldwin
2 min readNov 9, 2020

Lately as I dive more into photography I have become fascinated in the art of packaging of food and beverages. Often times I find myself skimming through many different labels and logos.

The other day while researching on Black owned brands I came across Teranga Juices(beautiful logo). I loved it so much decided to write a short piece.

This week for the diverse business spotlight, Teranga Juices.

According to the website “Teranga” means hospitality in Wolof, the Senegalese national language.

Teranga is the spirit of camaraderie, tolerance, and acceptance of one another.

The company is a Black founded food and beverage company that uses the Baobab superfood and other spices as the base for a majority of their snacks, drinks, shots, and popsicles.

The Tree of Life, also known as the Baobab tree grows through most of Africa and is an essential part of the African cuisine and culture. The fruit has more Vitamin C than oranges, more magnesium than kale, more potassium than bananas, and is high in soluble fiber.

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